Sustainability Karma

India's first and only show on sustainability on All India Radio

Fast Forward 2025 Special

The road to sustainability is surfaced with innovation, collaboration, and a deep commitment to the planet: Gaurav Bawa of WIKA India

Fast forward 2025: Implementing sustainable practices into operations often helps in attaining higher levels of customer loyalty and employee satisfaction.

In the past few years, the concept of sustainability has grown from being a mere buzzword to being a cornerstone of responsible business practices. The companies across different segments and industries are embracing sustainable strategies not only as a means to reduce environmental impact but also as a way to create long-term value for their stakeholders. From energy-efficient technologies to zero-waste initiatives, the road to sustainability is surfaced with innovation, collaboration, and a deep commitment to the planet.  

The Role of Businesses in the Global Sustainability Drive  

As the world today is struggling with major environmental challenges like climate change, resource depletion, and biodiversity loss, it is important that the corporates help in mitigating these issues. Businesses have the resources, influence, and innovative capacity to drive significant change, making them indispensable in the global sustainability movement.  

Industries that rely heavily on natural resources, such as energy, manufacturing, and chemicals, have a unique responsibility to implement practices that minimize their environmental footprint. By adopting renewable energy, rethinking waste management, and integrating green technologies, they can lead the transition to a low-carbon economy.  

Key Sustainability Initiatives Making an Impact 

Corporates believe that the initiatives taken by them are the only ones making a positive impact on the environment. However, there are some of the key initiatives that can be taken by them like WIKA India to create a larger impact: 

Energy Efficiency: A Global Imperative

Energy consumption is one of the largest contributors to greenhouse gas emissions. The companies are making a shift towards renewable energy sources to power their operations. For instance, they can install photovoltaic systems in their factories to minimize their reliance on fossil fuels and lower carbon emissions.  

In some regions, such as India, Switzerland and Austria, companies have already started to make significant strides in integrating solar power into their energy mix. These efforts demonstrate how renewable energy cannot only lower operational costs but also contribute to cleaner production processes. 

Urban Forest Development

It is well-known that urbanisation has led to a loss of green cover, which is leading to rise in temperatures, reduced air quality, and habitat destruction. In such situations, government-approved innovative solutions, such as the “Miyawaki method” for urban forest development, are reversing this trend. This approach involves planting dense forests in small spaces, which grow 10 times faster than conventional plantations. Such projects have transformed degraded lands into thriving ecosystems, showcasing the power of local-level environmental initiatives.

Water Conservation

Water is one of the most important natural resources available. With its scarcity affecting millions across the globe, corporates have started to invest in technologies to minimise its wastage and promote reuse.

From rainwater harvesting to advanced water treatment plants, the innovative initiatives by the companies are helping conserve one of the planet’s most precious resources. Some organisations have even achieved a zero-water-wastage status by recycling millions of liters annually for non-potable uses, such as landscaping and industrial processes.  

Sustainable Packaging

Using plastic as a packaging material contribute significantly to environmental pollution. Therefore, it is recommended to transition the packaging material to biodegradable or recyclable alternatives like paper pulp packaging. This type of packaging is helping companies reduce their environmental impact while setting an example for others in their industry.  

Corporate Social Responsibility (CSR)

Sustainability isn’t limited to internal practices. CSR initiatives play a pivotal role in spreading the benefits of sustainability to communities. Whether it’s donating solar panels to schools and hospitals or empowering underserved communities through access to renewable energy, businesses are extending their impact far beyond their operational boundaries.  

The Road Ahead  

The journey toward sustainability is not a moral obligation; it is just a strategic necessity. Implementing sustainable practices into operations often helps in attaining higher levels of customer loyalty and employee satisfaction.

As we look toward the future, the commitment to sustainability must remain firm and unwavering. It is time that the businesses set ambitious goals, measure progress, and continue to innovate and create a sustainable ecosystem to address new challenges. “Sustainability is not a choice but a responsibility we share, today and tomorrow.”